We love it when companies find funny ways to approach serious subjects. Nothing is more serious than health and Blue Shield of CA has put out a series of videos called Dr. Jim and Bob’s Fun & Helpful Health Advice. These videos are about a minute and a half each and have such novel titles as The Diarrhea Diaries, Sleeping For Dummies, and Plantar Warts (aka Foot Cooties). The titles might be clever but the humorous delivery helps make some important issues palatable to watch.
For example, one of the videos is Un-cramp Your Style. If you have ever had a cramp, you know that they are painful. They are no joking matter. If I get a cramp, it is usually at night in the middle of my sleep. This makes for some messed up sleep cycles. The video discusses the causes of cramps and the way to get rid of them. They do it with jokes interspersed but the content is very helpful.
Dr. Jim is the brains and Bob is the comic relief. They are a brilliant idea from Blue Shield of CA. By the way, if you do not know anything about Blue Shield, they are a nonprofit health plan. They offer easy access to alternative care, like chiropractors and acupuncture, and they have a wide network of excellent doctors. Also, because they are nonprofit, they are able to keep their costs down. And now they have Dr. Jim and Bob to deliver all kinds of great information. Take a look at them on Facebook.